A feature about women who overcame obstacles, faced challenges head on, who dealt with work and home demands, climbed to a place of influence, and took their own path to success.

Jessica Krieberg, National Sales Manager, Nike Swim (Licensee Perry Ellis International)

Jessica Krieberg is the National Sales Manager for Nike Swim and responsible for Sporting Goods retailers around the country which includes but not limited to:  The Sports Authority, Dicks Sports, Academy, Modells, and Big 5. She was previously a Brand Manager of Department Stores in footwear, apparel and accessories at PUMA USA and a Senior Account Manager at Reebok International, LTD working with Foot Locker Inc. She has a Bachelor of Business Administration degree with a double major in Marketing and Business Management from the University of Wisconsin - Madison. Currently residing in NYC, Jessica enjoys travel, dance, culinary arts, entertaining, working out and spending quality time with family and friends.

When you first started your career/business did you feel passion for your work?
Absolutely! I could never work in a field that didn’t inspire me since passion is the backbone of what motivates me to strive harder. I love the fashion industry and have enjoyed working in sports.  I find that this industry allows me to utilize many aspects of my brain and personality. Brand Management and Sales bridge the gap between design and strategy which involves creativity as well as personal and analytical skills.

When you first started were you able to visualize your final outcome?
As a Business major in undergrad, I thought I was going to work for a few years out of school in the Fashion/Retail industry but eventually go to graduate school for Hospital Administration. Needless to say, I didn’t have a crystal ball nor could I have predicted my career path.  Initially, I was most intrigued with projects involving branding, sales, merchandising and marketing. My first job built a solid foundation and showed me that I wanted to be in the Fashion/Retail business yet more specifically in wholesale and manufacturing so I moved to NYC.  The best part of this field is that the marketplace is constantly evolving so there are so many opportunities to innovate, expand and learn.  

What were your top three obstacles/challenges?
Initially it was difficult to build credibility based on my age and position when running a National sales team with individuals and management that are 10+ years my senior. Secondly, my job is very demanding which requires an intense travel schedule (approximately 70% time on the road) so it’s challenging to have a personal and professional balance. Lastly, in the current economic climate, being able to grow a business by 25% took extreme devotion and diligence while most other departments are flat or negative.

How did you deal with doubt, fear, and self recrimination?
I’m very fortunate to have a close support system. I’ve learned that fear usually causes hesitation which can lead to bad decisions so to counter this reaction, I’ve always tried to stay positive and realize that if I had a bad day, it’s best to go home and clear my head in order to face tomorrow with a better mentality.

Did you feel that the traditional male dominated workplace affected you at all?  If so, what did you do about it?  
For the most part, I’ve worked in very gender-equal environments. Of course, working in sports presents a bit more of a “boys club” at certain companies but I’ve never personally felt discriminated or effected by it. At certain places of employment, I’ve noticed that there were many less females in upper management than males, which made me strive to reach those positions that much more.

Did you have mentors?
Yes, I have a few mentors that I’m grateful have taught me so much. I regularly speak to them regarding opportunities and challenges since I really value and respect their opinions. Like anyone, I’ve had both positive and negative influences on my career. I’ve worked with people who have shown me what I’d aspire to be as well as individuals who taught me exactly what I didn’t want. I think its all part of the learning process.

Do you feel you were traditional in terms of your steps to your Optimal Level?  If yes, if no, please explain.
I’ve made a lot of career choices by listening to my gut and so far, it hasn’t served me wrong.
As the youngest member of our management team by several years, I guess I haven’t taken the “traditional” route but I think I’ve worked very hard while also being extremely assertive yet appropriate with my opinions and contributions.

As you look back, what is the one thing you wish you knew when you started?
Company politics exist no matter where you work and unfortunately, some people thrive on drama. I’ve realized it’s a matter of detaching yourself while staying focused and trying not to let it affect your productivity.

Any regrets?
I don’t have any regrets since even the bad experiences have taught me a lot and made me stronger although in hindsight, there are a few things I’d have done a little differently. It’s absolutely crucial to find a balance between work and pleasure. I understand that when I’m not at the office or working, it’s so much healthier to compartmentalize my life and focus on the moment.

Do you believe luck had something to do with your rise to where you are now? Do you feel you paid a price to be as successful as you are now?  
I’m sure luck always plays a role but more so hard work, drive, and devotion. Success is very subjective so I think it’s a matter of setting your own goals and then exceeding those expectations. It’s also crucial to align yourself with a success and goal-oriented team of individuals who are proactive.

What is the best piece of advice you have for other women on their way to their Optimal Level?
Keep an open-mind and find a career path that you truly enjoy. You spend more time at work than anywhere else so it’s imperative to really love what you do!  It sounds so obvious but developing well-thought out strategies, staying organized and having open communication are all keys to success.

What do you think is the biggest mistake career/business women make?
Many times, decisions are made based on emotion instead of pure intellect. Allowing oneself to get caught up in the company politics can derail a person from reaching their potential. Also, it’s best to realize that business is business and it’s not personal.